ELLIS APARTMENTS
Introducing Ellis Apartments; a set of brand-new apartment buildings. Because of its location in the beautiful state of Washington, the client really wanted this brand to feel like the epitome of the Pacific Northwest. We supplied the brand and identity package, website design, print collateral, wayfinding signage, and environmental design.
I started the brand off with the creation of the logo, with the brand guidelines following soon after.
I wanted the logomark to reference the multiple mountains that are surrounded the area. It also creates an abstract ‘E’ and ‘A’ for “Ellis Apartments”.
I then moved on to created assets for the brand: brand guidelines, website, business cards, various stationery, and even art that would be mounted and placed in some of the units.
Environmental graphics are important in any building, and apartments are definitely no exception. We designed full-wall graphics printed on vinyl that were applied to the 20’ walls of the apartment’s clubhouse. The mountain graphic was created from the diamond shape of the logo to create a mosaic representation of Mt. Hood, which can be seen from the complex.
ACCREDITATIONS
Agency: Think Joule
Creative Director: Jennifer Bryan
Account Manager: Jamie Bourgidu
Lead Designer: Keri Bonn
Client: Ellis Apartments