INN THE
GROUND
Part of the ecosystem of The Ground, Inn the Ground is a nine-suited bed & breakfast residing in the beautiful countryside of Carlton, Oregon. The client wanted to convey a sense of sophistication along with the down-to-earth permaculture that surrounds the nearby regenerative farms.
Inn the Ground is completely new and innovative way to experience nature, and we wanted the identity to portray this. The entire grounds that the inn sits on uses a regenerative system, where water is recycled throughout the property using a complex underground pipe system. The logomark was created to reflect the water “flowing” under the ground. The rugged mark is paired with an elegant type to show the contrast. It is both rustic and sophisticated, just like the hotel itself.
ACCREDITATIONS
Agency: Think Joule
Creative Director: Jennifer Bryan
Account Manager: Jamie Bourgidu
Lead Designer: Keri Bonn
Client: Inn the Ground by The Ground