Brightworks Sustainability
Brightworks Sustainability sought a website refresh that would elevate their digital presence while staying true to their established brand. As a recognized leader in sustainability consulting, they needed an experience that more clearly communicated their expertise, clarified their areas of focus, and better positioned them within an increasingly competitive landscape.
My team first elevated and expanded the brand identity, establishing the foundation for the digital experience. We then collaborated with the client and developer on site architecture and defined the initial homepage direction with my design team. I then designed the full website in Figma, including multiple browser widths and handing off to the developer with a full atomic design system.
The Brief
Elevate the brand and digital presence to better compete within the sustainability landscape and reflect the organization's leadership in the field.
Clearly communicate the organization's mission, focus areas, and expertise so visitors can quickly understand who they are and what they do.
Simplify the website's content and navigation, creating intuitive pathways that guide users to relevant information.
Role
UX/UI Designer
Services
Visual identity, digital strategy, UX/UI, website design
The website work began with mapping out the site architecture, as the platform contained a large volume of content and one of the client’s key challenges was ensuring a seamless navigation experience for users.
I designed every page of the website in Figma, creating a fully responsive prototype to ensure a seamless responsive experience and provide developers at Graybox with comprehensive implementation guidelines using atomic design principles.
The end result is a functional, sophisticated platform that elevates the brand while bringing clarity to a content-heavy experience—helping users quickly understand the organization and find relevant information with ease.
COLLABORATORS
Agency: Think Joule | Creative Director: Jennifer Bryan
UX/UI Designer: Keri Bonn | Senior Strategist: Jamie Bourgidu
Developer: Graybox | Client: Brightworks Sustainability