TogetherWe
Formerly the Mental Well-Being Initiative (MWBI), TogetherWe is a community-powered nonprofit working to strengthen mental well-being across Blaine County.
Think Joule partnered with the MWBI team to define and launch the evolving organization, leading brand strategy, naming, messaging and visual identity and collateral development.
The result is a brand system that is warm and professional, flexible and scalable, supporting a wide range of applications across print and digital environments.
The Brief
Create a warm, welcoming brand identity that evokes acceptance and approachability while maintaining a polished, sophisticated presence.
Develop a splash page that allows users to quickly find key information and understand the campaign at a glance.
Design supporting campaign assets across digital and presentation touchpoints, including newsletters, social media posts, and slide decks.
Collaborate with a UX developer on product design for the client’s social app, helping translate brand strategy into an intuitive digital experience.
Services
Brand & identity, collateral, stationery, digital strategy, UX/UI, website design
As lead designer on this project, I created a vast digital library of assets for the announcement of their new brand, including a custom splash page, social media reels and posts, and a newsletter campaign rolled out over 8 weeks.
This project culminated in the launch of the TogetherWe Community Hub, an online networking platform created to help people connect, share resources, and build community.
I worked closely with the client and a third-party UX developer to translate the brand into a thoughtful digital experience.
Alongside the digital launch, I developed a suite of supporting brand materials, including stationery, flyer designs, swag, and a double gatefold brochure. I also collaborated with a junior designer to extend the brand into a polished PowerPoint presentation format.
COLLABORATORS
Agency: Think Joule | Creative Director: Jennifer Bryan
Lead Designer: Keri Bonn | Assistant Designer: Bre Tauscher
Client: TogetherWe