Buffalo
Veterinary Clinic
Buffalo Veterinary Clinic came to us at iVET360 in need of a complete brand overhaul. The owners had just recently bought the company, and were basically starting from scratch.
The practice is located in the small small town of Buffalo, Wyoming, so they wanted to keep that small-town feel along with an elevated sense of design to mirror the new and improved level of pet care.
The Brief
Design a logo that includes a buffalo and a mountain range, that maintains a polished look to compete with the nearby veterinary hospitals
Design and develop a website that clearly portrayed the clinic’s services, and made it easy for user to navigate
Services
Logo & identity, print collateral, digital strategy, UX/UI, website design
The practice is located in the very small town of Buffalo, Wyoming. They wanted to keep that small-town feel while also adding an elevated sense of design to mirror the new and improved level of pet care. The clinic’s original logo had a buffalo and a mountain range, both being important elements that they wanted to keep.
Buffalo really wanted to feature that unlike many other veterinary hospitals, they accept animal clients of all kinds - from the usual cats & dogs, to cattle, horses, and even alpaca - while still combining the hometown feel with a modern twist. I used the mix of imagery and topographic pattern to create an eye-catching design while still letting the important information be front and center. (and mobile-friendly, of course!)
then created all other collateral for the brand, both digital and print. Social media posts, letterhead, business cards, email marketing templates, envelopes - everything the client needed to succeed.
It can be hard to stand out in the veterinary world, but with the help of this new branding system, Buffalo Veterinary Clinic can remain a locally owned shining star of a practice.
