Inn the Ground
Part of the ecosystem of The Ground, Inn the Ground is a nine-suited bed & breakfast residing in the beautiful countryside of Carlton, Oregon. The client wanted to convey a sense of sophistication along with the down-to-earth permaculture that surrounds the nearby regenerative farms.
SERVICES
Brand Strategy
Logo & Identity,
Print Collateral
Exterior Signage
Website
Inn the Ground is a completely new and innovative way to experience nature, and we wanted the identity to portray this. The entire grounds that the inn sits on uses a regenerative system, where water is recycled throughout the property using a complex underground pipe system. The logomark was created to reflect the water “flowing” under the ground. The rugged mark is paired with an elegant type to show the contrast. It is both rustic and sophisticated, just like the hotel itself.
Awards: Indigo Awards 2024, Gold in Branding for Hotels & Resorts; Silver in Branding for Travel; Silver in Logos for Graphic Design; Silver in Branding for Graphic Design; Silver in Illustration for Graphic Design; Silver in Integrated Graphic Design for Graphic Design; Silver in Promotional Materials for Graphic Design; Bronze in Poster and Brochure Design for Graphic Design
COLLABORATORS
Agency: Think Joule | Creative Director: Jennifer Bryan
Lead Designer: Keri Bonn | Client: Inn the Ground