OUTERMOST
COFFEE CO
Proposed project for a brand full of wanderlust to match their adventurous spirit. This is the kind of coffee you reach for when you wake up in your dew-soaked tent, surrounded by the lush wilderness of the PNW. A coffee you sip next to at a cozy crackling fire, surrounded by the glittering sky. A steamy scent you inhale at the top of a summited peak, high above the clouds with the forests scattered below.
CULTIVATED FOR THE CAMPSITE
Outermost is a brand inspired by two passions: coffee and the outdoors.
The concept emerged from a deep connection to the quiet moments spent in the early hours at a campsite—when the air is crisp, the fire crackles, and the scent of the forest mingles with the aroma of a slow-poured cup of coffee.
To bring this vision to life, the process began with a mind map, exploring what the outdoors truly represents. What activities embody this connection to nature? What elements stand out in those experiences?
ADVENTURE IN EVERY DETAIL
Packaging and signage are more than just functional; they’re essential tools for conveying a brand’s story. For an outdoorsy coffee brand, the design captures the spirit of adventure and nature through earthy tones and imagery that transport customers to the great outdoors. At the same time, the packaging remains informative and user-friendly, clearly highlighting key details like product origin, roast type, and brewing instructions. The result is a seamless blend of aesthetic and practicality that enhances the customer experience and reinforces the brand's adventurous ethos.
