Richardson Outdoor

Richardson Outdoor, a sub-brand of Richardson Sports, was created as a tribute to Oregon and the wild, natural spaces that surround the brand’s home state. For this campaign, the goal was to build awareness around the beanie collection.

The campaign paired bold, energetic messaging with rugged winter imagery to create a cohesive visual story across print advertising, social media, email marketing, and supporting collateral. Each touchpoint was designed to reinforce the same idea: Richardson Outdoor beanies are built to keep adventurers warm, comfortable, and ready to explore wherever winter takes them.