Future Roots
The ED of Sun Valley Institute for Resilience (SVIR) approached our team to spearhead their name change and rebrand to consolidate their sub-brands under one unified brand with a centralized mission.
Future Roots is a 501(c)(3) nonprofit organization that connects Idahoans with local food — and supports ranchers, farmers, and producers with the resources they need to thrive.
THE BRIEF
Update the name to better reflect the brand and bring clarity to what they do
Create an inviting, grounded, and eye-catching brand system that maintains a sense of sophistication
Apply the brand across print and digital collateral, including a fully developed website
SERVICES
Brand Strategy, Collateral Materials, Digital Strategy, Logo & Identity, Messaging, Naming, Stationery, UX/UI, Website
COLLABORATORS
Agency: Think Joule | Creative Director: Jennifer Bryan
Project Manager: Jamie Bourgidu
Lead Designer: Keri Bonn | Client: Future Roots